We are currently syncing leads to SFDC when they become MQL, but I'm thinking about setting up a full sync between the two systems to help keep data clean and to fully take advantage of campaigns in SFDC. I'm not sure how to handle the lead assignment pre-MQL though. I'm curious how others are doing this. When a lead first enters Marketo and is sync'd to SFDC, who are you assigning that lead to?
I've thought about assigning them to a default "Marketing" user, and then re-assigning them to a sales rep when they become MQL. I've also thought about adding them to a lead queue in SFDC, then assigning to a sales rep once they become MQL. How are you guys handling this? Is there another/better approach that I should consider?