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Full Marketo SFDC Sync

Question asked by Cody Haener on Mar 7, 2018
Latest reply on Mar 9, 2018 by Grégoire Michel

We are currently syncing leads to SFDC when they become MQL, but I'm thinking about setting up a full sync between the two systems to help keep data clean and to fully take advantage of campaigns in SFDC. I'm not sure how to handle the lead assignment pre-MQL though. I'm curious how others are doing this. When a lead first enters Marketo and is sync'd to SFDC, who are you assigning that lead to?


I've thought about assigning them to a default "Marketing" user, and then re-assigning them to a sales rep when they become MQL. I've also thought about adding them to a lead queue in SFDC, then assigning to a sales rep once they become MQL. How are you guys handling this? Is there another/better approach that I should consider?