AnsweredAssumed Answered

Extremely low 8% Deliverability Rate

Question asked by Hoi Nguyen on Mar 7, 2018
Latest reply on Mar 7, 2018 by Courtney Grimes

Hi Community,


We have never ever had such a low deliverability rate (8%) on any of emails before, granted there are still a lot of emails that are pending.


With that said, I'm confused and concerned because the smart list that we sent to had the following filters:

Unsubscribed is false

Email Invalid is false

Blacklisted is false


So I'm almost certain it is NOT a smart list issue.


I am using a subject line test in the email that was sent. But I'm not sure how or why this would affect deliverability either.


Does anyone have any insight?