5,000 records is not a lot, so Marketo shouldn't have any problem dealing with this.
If you still would like to send this email to a small portion of your database and then to the rest, you can do this in different ways.
There is no out of the box way of doing this in Marketo, but below some ideas:
- Create a Smart Campaign where you select the members you would like to send it to and a Random Sample (e.g. Member of List xxxx Random Sample x%). Then you can create another Smart Campaign that sends it do the rest of individuals by excluding the ones you already sent it to (e.g. Member of List xxx Was not sent email xxxx)
- You can create 2 different email Programs (they are very quick to set up).
- More ideas here: Sending e-mails in batches
I hope this helps you!
Thank you for your reply. My concern isn't with Marketo - I've sent emails to larger lists so know it can handle the send. We will be linking to a different back-end system though and want to ensure it can handle the load before everyone is sent the email.
This is great though, I wasn't aware of the random sample option so I will add that to my smart campaign.