1 Reply Latest reply on Mar 1, 2018 1:29 PM by Ad Ops

    Subject Line - A/B Test

    Ad Ops

      How do you determine the winner if the criteria is Open Email. If it's based on the count of open email during the testing, can someone explain why on our testing the winner was Subject B but Subject A performed better.


      These are the result:

      Subject A - Open Email: 303

      Subject B - Open Email : 299