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Subject Line - A/B Test

Question asked by Ad Ops on Mar 1, 2018
Latest reply on Oct 9, 2018 by Valerie Whiting

How do you determine the winner if the criteria is Open Email. If it's based on the count of open email during the testing, can someone explain why on our testing the winner was Subject B but Subject A performed better.

 

These are the result:

Subject A - Open Email: 303

Subject B - Open Email : 299

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