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Best email program for multiple one-off emails

Question asked by Elizabeth Dack on Mar 1, 2018
Latest reply on Mar 1, 2018 by Grégoire Michel

Hello,

 

I am setting up a new email campaign in Marketo where I will be sending a one-off email (showcasing a blog post) twice a month. To set this up my first thought was to create an Email Send program for each one-off email but this would eventually result in multiple email send programs with separate dashboards. This seems like a messy way to set this up especially as each email will be sent to the same audience/smart list.

 

I will also want to compare performance metrics for each email so if multiple email send programs is the way to go, I was thinking of creating a specific "blog" channel so I could filter to this channel and compare all blog email sends within Email Insights.

 

Can someone confirm this is the best way to setup this campaign? Is there any way to setup just ONE email program and then continuously add a new one-off email to be sent to the same smart list? The email send date will NOT be consistent so I will need to manually plug in the date/time for each one.

 

Appreciate any help/feedback!

 

Thanks

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