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Salesforce Custom Objects and Marketo

Question asked by Roger Morris on Feb 28, 2018
Latest reply on Mar 1, 2018 by Grégoire Michel

I am trying to understand the possibilities here.


I have a custom object in salesforce called saved_search__c. I want to sync it with Marketo so that when a new lead fills out a form, a new saved search record is created and attached to the new lead in sfdc.


What I have found when searching are older discussions saying the saved_search__c(custom objects in general) can only be associated with either the lead or contact object and not both. Furthermore, it would need to be Lead_Saved_Search__c and Contact_Saved_Search__c. Is this still the case?


My main question is can a custom object record be created in Marketo and synced back to sfdc or do all new records need to originate from sfdc and only then are they editable in Marketo?

Do I need a custom object for each standard object?