AFAIK, if the user navigates to both pages and is in the segment for both of them, he/she will counted as an impression for both campaigns. and again, if the same person clicks on both in-zone CTAs, you will get 1 click in each campaign.
What if we have one campaign running for multiple pages (page1, page2,... page10) and
Case 1:- . User lands on page1 (1 Impression counted for campaign) and now user goes to page2 without clicking on the campaign1. I
Will there be two impressions for campaign1 and 0 clicks or only one impression be counted as it happened in the same session.
Case 2:. User lands on page1 (1 impression counted for campaign) and clicks on the campaign (1 Click counted), and then goes to page 2 - Will impression be counted again when he is on page 2 i.e. Will there be 2 impressions and 1 clicks? OR 1 impression and 1 click
Thanks in advance.
It's not a question of sessions. Each campaign is independant. the impressions will be for each campaign displayed and the clicks will be for each campaign clicked. There is no reason (unless a bug) why an impressions on page 2 would count in campaign 1, for instance.