3 Replies Latest reply on Mar 3, 2018 12:33 PM by Grégoire Michel

    Impressions for Multiple Campaigns in Same Visit

    Kamal Gir

      Hi All,

       

      How does RTP consider the impression and clicks of a campaign when there are more than one campaigns running for the same visitor in the same visit on different pages. Will each campaign gets an individual impression and click if user see both the campaigns OR only the campaign is shown but impression and clicks (if click also happened on both the campaigns in the same visit) are not counted for the second campaign

       

      Example: we have two inzone campaigns named - Inz_Campaign1 and Inz_Campaign2. Campaign1 shows to all visits on the page abc.html and campaign 2 shows up when user comes to xyz.html page. As both the campaigns were shown to the user1 in the same visit on different pages, will both the campaigns (campaign1, and campaign2) gets 1-1 impression.

       

      and now if user clicks on the campaign1 on abc.html (conversion is considered and click is contributed to campaign1), then goes to page xyz.html where he again clicks the campaign2. In this case, will campaign 2 also get the click or only one clicks is considered in one visit.

       

      Regards

        • Re: Impressions for Multiple Campaigns in Same Visit
          Grégoire Michel

          HI Kamal,

           

          AFAIK, if the user navigates to both pages and is in the segment for both of them, he/she will counted as an impression for both campaigns. and again, if the same person clicks on both in-zone CTAs, you will get 1 click in each campaign.

           

          -Greg

          • Re: Impressions for Multiple Campaigns in Same Visit
            Kamal Gir

            Thanks Greg.

             

            What if we have one campaign running for multiple pages (page1, page2,... page10) and

             

            Case 1:- . User lands on page1 (1 Impression counted for campaign) and now user goes to page2 without clicking on the campaign1. I

                       Will there be two impressions for campaign1 and 0 clicks or only one impression be counted as it happened in the same session.

            Case 2:. User lands on page1 (1 impression counted for campaign) and clicks on the campaign (1 Click counted), and then goes to page 2 - Will impression be counted again when he is on page 2 i.e. Will there be 2 impressions and 1 clicks? OR 1 impression and 1 click

             

            Thanks in advance.

             

            Regards,

            Kamal