2 Replies Latest reply on Feb 24, 2018 1:00 PM by Nina Gonzalez

    Report for source from unknown traffic

    Nina Gonzalez

      Is there a way to do a Marketo report for source from Unknown traffic? We have cookies already implemented, so as soon as someone completes a form we have very good historical data, including original source. But we'd like to do a report on the source for unknown traffic -- traffic from users before they complete a form.


      Is there a way to do this?

        • Re: Report for source from unknown traffic
          Sanford Whiteman

          Why not move this to the main Products support space to get a lot more visibility?


          Anyway: Marketo is not great for reporting on still-anonymous sessions.  You can get some info by setting up a Web Page Activity report to draw from Anonymous Leads (including ISPs):



          But while the HTTP referrer will be shown (when available), if you're specifically looking for "source" like you'd derive from UTM tags or other query parameters, that's not going to be visible here (see how the query string is not in the URL column?).  You can enable query string visibility with a method like this.  But all in all, it's better to lean on a general-purpose analytics service (GA, Clicky, Piwik, etc.) for anonymous visit accounting.

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