AnsweredAssumed Answered

100% Test Sample Size in Email A/B Testing

Question asked by Chelsey Davis on Feb 21, 2018
Latest reply on Feb 21, 2018 by Chelsey Davis



I have a quick question...


I have an email test with 2 subject lines and 2 tweaks to copy ( a 2 x 2 test) with a total population of 160,000 emails. I want to set the test up like this (whole email test):


Email 1 (Subject Line A, Copy A)

Email 2 (Subject Line B, Copy A)

Email 3 (Subject Line B, Copy A)

Email 4 (Subject Line B, Copy B)


If I'm just looking for data and not necessarily a 'winner' and will be uploading a static list for this test, can I set the test sample size to 100% without any issues?