Here is my scenario: I want to create/update lead to SFDC but I want to ensure that no data synchs back to Marketo from SFDC. Is this some Marketo lets us configure?
Any help will be greatly appreciated!
You can block all updates from SFDC in the admin -> lead management, then select each field and click the "block field update" in gthe menu and check the "Salesforce" source.
There is not possibility to do that on the salesforce side, since the "read" right is required for the "create" and "edit" ones.
You can only do it for all records or none. You cannot select some records only.
BUT this is a good way to create problems.
Or what if the lead is converted into a contact and you do not know. The sync breaks.
Or the status is changed in SFDC and Marketo does not know. And yet, you should have stopped some campaigns.
2. Sure, there are dozens of threads on this topic.
Seems like a really bad idea without knowing your reasoning:
1. You want to adjust your marketing practices based on where the lead/contact is in the pipeline (are they already in touch with Sales? Are they attached to an opportunity? Have they since become a customer?)
2. Apart from causing a negative lead experience, some of the data that would sync is important for legal reasons - for example, if they opt-out of email in a different system (like a sales cold email tool) that needs to sync into Marketo.
Do you simply want to block certain records that are already in Salesforce from syncing down to Marketo?
Retrieving data ...