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Advanced Lead Scoring

Question asked by c2613e91f8832cbfa69fce361fcb89da0e42ad62 on Feb 15, 2018
Latest reply on Feb 16, 2018 by Justin Laberge

Conditional use case: We are in Real Estate so a lead looking to buy or sell a home for $300k in Shasta County CA (Avg home value ~$300k) fits our target persona, but a different lead in San Francisco County (Avg home value ~$1.3m) looking for/selling a $300k home would not be a fit. So we need the ability to combine two demographic scores with conditional logic to give true demographic scoring.



Dynamic use case: We use a timeline to move, buy, or sell to gauge readiness and urgency in our leads. So a lead that is 6 months + to make a purchase or list a home is getting a low score today but in 6 months they should have a higher score because they are now under the gun to act. How would we dynamically modify the score to show the change in readiness?s?