Conditional use case: We are in Real Estate so a lead looking to buy or sell a home for $300k in Shasta County CA (Avg home value ~$300k) fits our target persona, but a different lead in San Francisco County (Avg home value ~$1.3m) looking for/selling a $300k home would not be a fit. So we need the ability to combine two demographic scores with conditional logic to give true demographic scoring.
Dynamic use case: We use a timeline to move, buy, or sell to gauge readiness and urgency in our leads. So a lead that is 6 months + to make a purchase or list a home is getting a low score today but in 6 months they should have a higher score because they are now under the gun to act. How would we dynamically modify the score to show the change in readiness?s?