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Lead Scoring by Product - integrated with SFDC

Question asked by Ryan Lessard on Feb 12, 2018
Latest reply on Feb 12, 2018 by Ryan Lessard

I'm trying to use the scoring fields & programs in marketo to build "scores" as measures of interested for each of our add-on products (10+). I can't seem to figure out how to set up these new fields in Salesforce to that our AMs can see interest by product. When I originally set up our Marketo instance there was already a Lead Score field to push from Marketo to Salesforce. I want to do the same for a new score field. Alternatively, if I create the field in SFDC, it doesn't have the score properties that come with a score field in Marketo.


Any help would be appreciated.