**Building Pipeline from Field Marketing and Events**
Lead generation has been associated with digital marketing (SEM, Website/SEO, content syndication, etc) but what about the “traditional” mechanisms like trade shows and face-to-face events? Hear how B2B upstarts like Cohesity and Dropbox have cracked the code on leveraging online/offline techniques to build pipeline.
**How AI Actually Generates Revenues for Marketing and Sales Teams**
AI and Machine Learning have been buzzwords all over marketing and sales circles. Predictive Analytics was touted as the new shiny object for marketers to salivate. Next, Salesforce released Einstein and announced their investment into “the development of transformative AI solutions.” With startups and incumbents chasing this nascent area, marketing departments are pondering if AI is a viable investment.
Learn how an AI technology is currently generating revenues for their customers. Funny tidbit, you’ve probably interacted with their bots in the past and never noticed (or cared).
Join us on 2/12/18 at 6:30 PM!! The agenda will be:
Thank you to our sponsors, Google, Conversica, Topcurve, for providing food and drinks for our attendees!