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SEO Channel?

Question asked by a3a88be1ced55d2d37f2cfa819cd4f4fe8a6b2bc on Feb 8, 2018
Latest reply on May 22, 2018 by Timothy Muro

My team is interested in adding SEO as a channel in Marketo so that we can tie our SEO-related efforts directly to leads and track ROI. Most of the recommendations I've seen for tracking SEO success is related search traffic and SERP position over time (reported in Google Analytics), not anything to do with tracking actual leads and conversions/acquisitions in Marketo.

 

Has anyone been able to do this in Marketo, or have you had to use another tool/vendor for this?

 

Thanks!

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