5 Replies Latest reply on Feb 6, 2018 10:19 AM by Dan Stevens.

    A/B Test Limitations

    Craig Wu


      We wish to conduct an A/B Whole Email test with 16 versions. Is there any limitations on the number of versions that can be sent in any given test? What are some considerations to factor prior to sending this test?



        • Re: A/B Test Limitations
          Dan Stevens.

          Do you have an extremely large sample size?  I only ask because it may be difficult to evaluate the most successful email with such a large number of test variants.  Even with a large sample size, I suspect it will still be difficult to understand what elements/content resulted in better conversions.  16 is a lot.