A couple of questions:
Are you adding these people to a stream within the nurture?
Are the nested campaigns activated in the streams themselves?
Do you have the stream cadence set and active as well?
1. We are added to a stream within the overall nurture stream via the first flow step of "add to engagement program"
2. The nested campaigns are activated.
3. The stream cadence is set and active.
The issue seems to be that I need to add the person to the first nested program but there's no flow step of "add to program" available.
1 of 1 people found this helpful
When you use nested programs (default programs, not "email programs", which are not supported in EPs) in an EP, you add the "send email" smart campaign to the actual stream. You don't add the email asset like you would do when you're using a simple EP containing just a bunch of emails. As long as you have EP members added to a stream, you're set. You don't also add members to the nested programs. Leads will become members of those nested programs when they engage with the emails in those program (e.g., clicking on a link); and I believe there's even some "hidden" member status that prevents them from receiving the same email again within that program as part of future casts (which is how leads don't receive the same email that they were already sent within nested programs).
If you also added leads as members of the nested programs (in addition to the EP/streams), they would never receive anything since that's what Marketo uses (program membership) to determine if someone qualifies for an email during each cast. If they're already members, they skip to the next program for which they qualify.