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Outlier Lead Score Management

Question asked by Eric Woll on Feb 2, 2018
Latest reply on Feb 6, 2018 by Grégoire Michel

Hey everyone!

We recently re-vamped our lead scoring model, which included resetting all the scores. Before resetting we noticed contacts with extremely high scores (people binging thought leadership content, but not a serious buyer).  We have some negative scoring in place to deduct points for Inactivity over a set time frame, but I am curious to learn what ways people are managing outlier scores in their instance.



Thanks in advance for the feedback!