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Best practice to test Lead Score Model

Question asked by 0b3d5a0ac27b46cd5c4913ef406a2765df13eab1 on Jan 31, 2018
Latest reply on Jun 7, 2018 by c0b6604dff9e6375f240a71a17300e9fc528871b

Hi there,

 

I have just set up a basic/common lead score program (behavior and demographic) and before these kicks off, i want to test how the scoring works for leads vs converted leads vs converted leads with opportunities. My manager wants to see how they will perform with the scoring.

Not sure if its possible to do so without running a real-time campaign? Is there any best practice to test the lead score program? Or do i have to run a campaign but on a small scale audience?

 

Thanks heaps!

Amelia

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