I have just set up a basic/common lead score program (behavior and demographic) and before these kicks off, i want to test how the scoring works for leads vs converted leads vs converted leads with opportunities. My manager wants to see how they will perform with the scoring.
Not sure if its possible to do so without running a real-time campaign? Is there any best practice to test the lead score program? Or do i have to run a campaign but on a small scale audience?