1 Reply Latest reply on May 28, 2014 12:11 PM by Dory Viscogliosi

    How can I a/b test two version of creative?

      I would like to A/B test two different emails to the same defined target audience. How can I set this test up?

      Thanks!

        • Re: How can I a/b test two version of creative?
          Dory Viscogliosi
          Hi Diane, Marketo recommends champion/challenger tests for emails that are used frequently, but I also find that they're one of the easiest ways to set up an A/B test. If you check out this guide, you can learn more about these tests.

          If you don't want to do the champion challenger test, you can also take a look at this article.

          Sorry not to break it down a little more, but they're both multi-step processes, and the Marketo guides are pretty good at describing what you need to do.