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Yes this is still valid. Of course, you can add all sort of assets and smart campaigns to an email program, but still, the program itself with its 4 steps wizard (target, email, schedule, validation) can only be scheduled once and is locked. It is quite disturbing for user to consider that an email program that is locked and seems to be over is in fact still in use because some smart campaigns inside it keep sending emails.
Now, the email program has some interesting and unique features such as the A/B testing with automatic winner computation and a nice reporting.
So the recommendation is still to keep email programs for unique email blasts (with A/B testing potentially) without any logic or other assets inside.
1 of 1 people found this helpful
BTW, to avoid confusion, refer to the special "Email Program" as just that (or the "Email Send Program"). And then the traditional way - using smart campaigns to send out the email - would be referred to as a "Default Program" with email send campaigns included.
In addition to what Greg said, the main distinction between an Email Program and a Default Program - especially from an A/B test perspective - is the Email Program includes a more automated process (over Champion/Challenger). There are other annoyances that we've identified when using Email Programs (not to mention, you cannot use them in an Engagement Program):
When including smart campaigns in your program to track more precise lead progression (using program statuses) or to send out alerts of those that click a link for example, you need to be aware that the values that are used to refer to the email name within the triggers/filters are not always as straightforward as you might think. For example, Marketo uses ".subject line test" to refer to the Email (rather than the actual name of the email - in this case "eDM - FINAL":