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EU GDPR Compliance for Physical Events

Question asked by Michelle Tang Champion on Jan 29, 2018
Latest reply on Feb 19, 2019 by Michelle Tang

Hey Marketo Users!

 

We have physical events in Europe this year such as Tradeshows, Happy Hours, Seminars, etc. What are your plans to getting opt in consent to send Marketing communications to these folks?

 

For example, at a Tradeshow, are you sending an email to those who were scanned at the booth or do you plan on getting consent by signing a piece of paper at the event? Is it the Event vendor's responsibility to add in verbiage when they sign up for the event that they are opting in to booth sponsors marketing email comms? 

 

Any recommendations or resources would be great!

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