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The program that you're describing sounds like it would be a great application for an engagement program.
Some of the benefits of switching to an engagement program would include:
- Making updates to only one program instead of 10 different smart campaigns. For example, if you decide to add a new content asset to your nurture campaign, you could add it only one time in the engagement program, versus having to go into 10 different smart campaigns to add the new content asset.
- You can take advantage of the Engagement Stream Performance Report to see the performance analytics of all of the email assets within your engagement program in one centralized place. Reporting gets a bit more complicated and manual when you have it set up as you currently do with 10 smart campaigns.
- You can easily see how many members of your engagement stream have exhausted content, where this isn't as easy to track in a smart campaign.
- Once you become a bit more sophisticated with engagement programs, you can set up additional streams and transition rules that allow you to better target your leads based on how they've engaged with your initial content. For example, say Prospect A opened your email and downloaded your e-book, whereas Prospect B just opened your email. You could create another engagement stream within your engagement program that has more targeted, middle-funnel content related to the e-book topic and push Prospect A into that stream once they filled out the form to download the e-book. Since Prospect B did not engage with your email, you can leave him in the initial Nurture Stream with top of funnel content until they engage. It allows you to better communicate to your prospects based on the actions that they take and where they are in the buyer journey.
Hope this helps.