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You need to check again in the master list.
For Abruzzo, the reason you see only these 2 values
is that these are the only 2 of the 4 that are also in the master picklist with exactly the same spelling.
"IIS A. Volta " and "IIS "DA VINCI - DE GIORGIO" " both have trailing space in the master list. That's why they don't match. Same for the others.
Hi Sanford, you're right (as always ) and I feel kinda stupid for such a rookie mistake, but the strange thing is that the data came from the exact same source, and while fixing them individually I noticed that while there was a space sometimes just before the separator in the Visibility rules lists, the master list had the same space and another one at the end, like this (space between " "):
Displayed value" "|Stored value
Displayed value" "|Stored value" "
is this something that Marketo does on its own or is it because of copying and pasting from Excel?
It wasn't that much of a rookie mistake! I had the advantage of looking directly at the JSON that describes the form (the "form descriptor") so I used JS to find the anomaly.
As for the underlying cause, I don't think this is anything Marketo does and would be in the original pasted data.