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Using an SFDC Campaign as a mailing list?

Question asked by Anthony Pica on Jun 4, 2014
Latest reply on Jun 4, 2014 by 53959

     We're sending an email blast, but rather than set up filters like we normally do, our Account Executives need to pick and choose the recipients. How would you approach this?

     1. Use a SFDC Campaign as the recipient list, give the sales team a deadline for adding people to the list, and then send the email blast at a future date.
     2. Leverage the "Add to Marketo" Sales Insight button, which will a) send the email instantly and b) add them to a program which is synced with SFDC.

     We want to track Campaign Influence in Salesforce.