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I would go with option 1.
Make sure you set up campaign member status: added to list(default),sent, open, clicked, etc.
Connect the SFDC campaign to the program.
Create the smart campaigns to manage the campaign status.
For the email send, in your smart list, use member of sfdc campaign = "campaign name", status = "added to list".
By doing that, you can continue to run the program to folks who get added after the initial launch.
I personally prefer the sales insight option since it's a bit more fluid and requires less backend work and management.