4 Replies Latest reply on Jan 31, 2018 2:55 AM by Erica Harris

    GDPR: Treat EU as separate or roll out changes globally

    James Gunn

      I'm interested to know how other companies who market and sell into the EU, as well as other regions of the world, are planning to roll out policies and procedures to support GDPR. My company has a UK business but our main presence is Australia and NZ. So my question is - Can we can box off our UK business and treat them as separate from a marketing perspective?

       

      For example, have a UK specific, GDPR compliant privacy policy and double opt in on forms across our .co.uk site, plus all other requirements in order to be GDPR compliant. Or are we better off having a single global GDPR compliant approach for all customers and prospects whether they are in the EU or not?

       

      As it's early on in our preparation for GDPR I'm still a little naive. Perhaps the complexities of separating out our UK marketing from the rest are too onerous. But I'm interested to hear what other people thing.

       

      Thanks.