5 Replies Latest reply on Jan 16, 2018 8:31 PM by Sanford Whiteman

    Should we be concerned about bots clicking links in email with regard to double opt-in consent?

    Keith Nyberg

      I was reading through this discussion: Bot-checks in emails that highlights an issue were security software clicks all the links in an email to verify none are malicious. All of these clicks are logged in Marketo so this discussion was focused on filtering out bot clicks to get better reporting.

       

      Today, this topic led me to ask the question, Should we as marketers be concerned about this issue with regard to capturing double opt-in consent?

       

      The purpose of Double Opt-In is to gain consent from the individual that asked to receive your emails by having them confirm their selection via email, however the issue outlined above leaves room for false positive consent.

       

      Imagine the unideal scenario where a prospect takes legal action as they did not consent to receive email becasue "they" did not click the link in the email to confirm, but their security bot did.... would really suck....

       

      Is anyone else concerned about this? Thoughts from others? Should we need to ask Marketo to put a solution for bot clicks in place before GDPR is in place? Am I over thinking this?