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B2B emails conversion - mobile vs desktop ?

Question asked by faffb83a947c19b981a162b7320f519afe51dfb7 on Jan 15, 2018



I have a question regarding our society today :

A lot of surveys claim that more and more people are reading emails on their mobile. And B2C consumers tends to prefer buying through their mobile.
No doubt about that !

However, for a B2B brand, I couldn't find any survey analyzing the conversion rate between email read on a mobile device versus a desktop...


I want to believe that most B2B prospects would buy or clicks through their desktop instead of their mobile. Maybe I am wrong.



Do you know if any survey exist ?

What is your opinion on this topic ?

If any of you have ever conducted analysis regarding that, would you mind sharing some generic trends ?


Best regards,