0 Replies Latest reply on Jan 15, 2018 9:51 AM by Maxime Crétot

    B2B emails conversion - mobile vs desktop ?

    Maxime Crétot



      I have a question regarding our society today :

      A lot of surveys claim that more and more people are reading emails on their mobile. And B2C consumers tends to prefer buying through their mobile.
      No doubt about that !

      However, for a B2B brand, I couldn't find any survey analyzing the conversion rate between email read on a mobile device versus a desktop...


      I want to believe that most B2B prospects would buy or clicks through their desktop instead of their mobile. Maybe I am wrong.



      Do you know if any survey exist ?

      What is your opinion on this topic ?

      If any of you have ever conducted analysis regarding that, would you mind sharing some generic trends ?


      Best regards,