0 Replies Latest reply on Jan 16, 2018 8:30 AM by Chelsea Junget

    Sr. Campaign Strategist (Raleigh-Durham NC)

    Chelsea Junget

      We’re looking for a Campaign Strategist to own the strategy, planning, and coordination to drive customer acquisition and adoption. This individual will be a subject-matter expert for his/her product and work cross-functionally with Product Marketing, Campaign Operations, Media Buyers, and our content team. The ideal candidate will have had experience in planning, executing, measuring, and optimizing marketing campaigns for a subscription-based software solution. Although this is not a hands-on Marketo role, a strong knowledge of Marketo and SFDC is a huge asset.

      Responsibilities

      • Engage with Product Marketing, Product, and Sales to become the subject matter expert for our flagship Remote Monitoring solution
      • Directly responsible for net new leads and trials with a dotted line to Customer Marketing
      • Planning/strategizing go-to-market for product worldwide
      • Coordinate cross-functionally across teams to gather insights to formulating winning multi-channel campaign strategies
      • Develop plans to test into new channels
      • Formulate A/B test plans
      • Work closely with Media Buyers and Campaign Operations to execute media buys, launch and measure A/B tests, and analyze results to inform next course of action

      Qualifications

      • 5+ years’ experience in a campaign manager, digital marketing manager, product marketing manager, or similar role with a SaaS solution
      • You are goal and metric driven
      • You have experience executing, measuring, and optimizing split A/B tests for emails and landing pages
      • You enjoy a fast-paced work environment and are “in your flow” when actively juggling both short and long-term priorities along with daily demands
      • Your boss and colleagues describe you as having both strong analytical and strong communication skills
      • Must be able to effectively work cross-functionally and coordinate with teams within and outside of marketing to develop campaign plans

       

      Apply here or contact: chelsea.junget@solarwinds.com