My company set up a checkbox on the contact record in SFDC that indicates who the primary contact is in charge of the program around my product. This is our emergency contact in case things go down and we need to alert customers and they control the flow of information to the right person at their company. We also use this contact for non-emergency communications when it doesn't make sense to blast a bunch of people at a company.
This does require collaboration with support and customer success to make sure every customer account has at least one person's record checked.
1 of 1 people found this helpful
"Outside of the box" or "out of the box"?
We use a counter (webhook-powered) to throttle the number of leads with any characteristics (company, email domain, first name, whatever!) that can qualify for a given campaign in a given period of time. That's definitely outside, though.