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Is Marketo still accountable for emails that are sent through Sales Insight?

Question asked by Yasmin-Lee Collins on Jan 11, 2018
Latest reply on Jan 11, 2018 by Keith Nyberg

Hi Community,


A client of ours would like to send some plain text emails to a group of prospects, and for this campaign we think it might be a better idea if the emails are sent through Sales Insight.


The list of leads they would like to use are cold (from our knowledge, they have never heard from the client before) and we are concerned that sending emails out through marketo could effect their spam rating if the emails are marked/reported as spam by the recipient - a problem our client has experienced in the past. If we send the emails out through Sales Insight, would the Marketo instance still be accountable for any deliverability or spam issues? I am thinking that it would be as you are still able to track the opens, clicks, unsubscribes etc in Marketo, but I wanted to double check if anyone else had any ideas/thoughts on this.