There was some discussion about GDPR (General Data Protection Regulation) at our most recent meeting, so I wanted to start a discussion to keep everyone in the loop as we get closer to May 25 #Q1DataProjects
In a recent webinar I heard the quote "Data is no longer an asset, it's now a liability". It was also then that I heard about fines up to 4% of global revenue...
I haven't received the playback yet, but below is a question that I asked, and the answer I received:
You asked a question:
Regarding .com hosted forms - if adding contacts to a list to receive electric mail, is there content we need to populate the form with to ensure we're following global laws?.
Yes. Explicit or express consent requires a positive action on the part of the person opting in. (unchecked check box for example). In addition, for Canada, it requires the following 4 statements:
- Company name and mailing address.
- A clear statement of what types of messages they can expect.
- A contact name with 2 ways to reach them (usually phone and email) and
- State “You can unsubscribe at any time”.
Here's an upcoming webinar on selecting your lawful bases and data capture, management and processing: Webinar Registration - Zoom
I was also passed this recording from an industry friend: Preparing for the General Data Protection Regulation (GDPR) - a podcast hosted by IABC international executive board dir…
I'll update this discussion as we begin building our operational programs and learn more.