We are starting a newsletter program that will be sent to our members once every two months and are looking for best practices on how to set this up. We have not contacted this group of people before, however the majority of our existing Marketo programs are set up as engagement programs so this is the program type we are most familiar with.
I looking for advice on best practices for newsletter programs and the best program type to use to set these up. We are still fairly new Marketo users so the more information the better! Thanks.