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Anonymous Tracking to Lead Database

Question asked by c8f159581ffd304a11734e46b286c4f41b9e78f3 on Jan 10, 2018
Latest reply on Jan 11, 2018 by Sanford Whiteman

Hello,

I have implemented the Marketo SDK (Android and iOS) as per the following document:http://developers.marketo.com/mobile/installation/#ios_sdk_installation

I've noticed that there are several empty records in the database. i.e. Without name etc., but an active activity log.

 

Knowing that Marketo implements activity tracking, I've gone through the following documents:

Tracking Anonymous Activity and Leads - Marketo Docs - Product Documentation

Understanding Anonymous Activity and People - Marketo Docs - Product Documentation

 

However, no where in these explicitly states that anonymous tracking is stored in the people list.

Can it be confirmed that that the empty records I am seeing are anonymous users/ tracking in play?

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