There are a lot of threads on this. Please do a search.
- multiple paired fields
- sfdc member campaign object changes
- bizible or similar tools
I've looked at all things with Acquisition Program and I don't see a ton of rich discussions. I think I understand multiple paired fields. I think SFDC campaign member object changes means something like adding an acquired checkbox field to the campaign member record and mark that true when it is their acquisition program.
I've also brainstormed that it's possible to based on the name trigger a salesforce trigger so that a lookup field in Salesforce on the contact and lead records can be populated with a lookup to an actual campaign record, but I haven't seen discussion on that either.
Hi Delwin -- We don't do acquisition reporting in Salesforce, but I think how you approach it may depend on the type of reports you want to run in Salesforce -- lead, contact, campaign, opportunity with contacts, etc. If you're looking more for just pure acquisition data with an Acquisition Program Channel field attached to the lead and contact objects in Salesforce, I think I would approach it in the following way (which mirrors how we populate our Lead Source field):
1. Create Acquisition Program Channel field
2. In Marketo, create a triggered smart campaign for each channel that you use (in this example, Paid Social)
3. Create a Program Status is Changed trigger like this:
4. In the Flow tab, add a step to Change Data Value with a choice:
If Acquisition Program Channel is empty, New Value: Paid Social
Default Choice: -- Do Nothing --
Hope that helps!