Hey Marketo folks!
Do you guys do any Acquisition Reporting reporting in SFDC? The value comes across in SFDC but I'm trying to figure the best way to report off it. I want to do things like find out what channels (SEM, SEO, Social,etc.) are driving lead acquisition. It is just a string so I can use a naming convention. That's not a horrible idea but I don't like using filters that use the contains operator because sometimes that same thing will exist in a different words. I could also create additional fields like "Acquisition Program Channel" and then set those values when I set the Acquisition Program but that is an additional step whenever I create those Acquisition Program smart campaigns and it is enough to create those already.
Any thoughts out there? Thanks.