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email nurture reporting question

Question asked by Michelle Tang Champion on Jan 9, 2018
Latest reply on Jan 9, 2018 by Keith Nyberg

Hi Marketo Community! Would love to get some feedback on email nurture reporting.

Here's some context on our reporting asks are:

The nurture is setup as a Stream with a cadence of every other week that has 8 emails in the series. It's been running for the last 5 months now. We recently updated the content for all 8 emails and re-launched the emails again. However, as we are pulling our email nurture stats, there's a huge discrepancies with the numbers because there are people who have exhausted the content from the first 8 emails and are now receiving these new emails which is lowering the open and click rate. Which makes the new emails look really bad. How would you recommend pulling email reports to compare the old email versus the new email to figure out if it's doing better or not? Any recommendations would be greatly appreciated!

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