Hello marketo community!
I am seeking to improve how I am tracking and counting leads coming via search activity. I am currently measuring these leads via UTM parameters (Source=SEM) which shows me a lead who has come through SEM and converted on our website. However, the lead source does not reflect that he lead was acquired via this channel, therefore muddying the data.
Has anyone set up a flow that would execute something like:
- If LT UTM Source Parameter = SEM > Update Lead Source to = SEM"