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Tags Recommendations

Question asked by Calon Alpar on Jan 8, 2018
Latest reply on Mar 15, 2018 by Brittney Zeller

I inherited a Marketo instance with tags already setup, but I'm not completely sold on how its been done. I feel it doesn't tell the proper story. This is an image of our current channels, and I feel there is too many and makes it difficult to understand when comes to reporting in RCE. For example, we have Newsletters and Client Marketing as tags, yet in one of our client marketing tactics is a monthly newsletter, so won't these conflict. I'm thinking should newsletter be it's own channel and then have a another tag type for Client Marketing. Maybe I'm thinking about this wrong, but any tips for how to think about tags is greatly appreciated, I want ours to rollup to one another better when it comes to our reporting.

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