Hello Marketo Experts,
This story began with Marketo warning messages from Notification tab that shows leads won't able to sync to SFDC because of: no country, invalid country, no lead source etc.
Here I am trying to set up SCs to capture bad data that unable sync lead to SFDC. After captured bad data, I will also need to set up SCs to fix or prevent those issues happen. I am thinking that will either set up batch campaigns and schedule a run time (weekly or so), or create smart lists to generate leads who match the criteria. However, I've been debating which approach would be better to use. If I use Smart Lists, I will have less assets to create, seems simple and easy. While, if I set up batch campaigns, I will need to create SCs, static lists, so more assets will be created which will occupy space in Marketo.
I did searched for similar topics in the community first. However, I still wasn't sure if both approach will get the same results, or one is better/more accurate that the other one. What would you suggest or to do? Please also suggest or share any data normalization you may know:)
This is my smart lists looks like:
No Email address
No SFDC ID
Thank you in advance,