I'm trying to do a version of ABM by only using the core Marketo platform. I'm basing my strategy off this article by Micheline Farah at DemandSpring: Getting started with ABM using Core Marketo - Demand Spring
I'm interested to know if anyone here has done something similar? I'm running into a problem where I can only have 20 active segments so, based off Micheline's suggestions, I can't have all my target accounts created as segmentations. Would it be better to use Smart Lists for each target account? Or have the segmentations be the territories and the segments be the target accounts?
I can't wait to hear what you do.