We have 10 media campaigns in 2017 and each has a Marketo program built specifically to track acquisition and engagement. Each of the program has a specific SFDC campaign associated in the setting summary. Moving into 2018, we will continue to have the same media programs but I would like to track 2018 lead gen separately. So I keep the 10 media programs in Marketo, cloned the 10 SFDC campaigns to create 10 SFDC 2018 campaigns.
But I realized by simply replacing the 2017 SFDC campaign association in the program setting summary, I will basically add all 2017 program members in the media programs to the 2018 SFDC campaign.
I am afraid by just adding a flow step to associate members in the program flow step (rather than in the campaign setting summary) will miss the summary details.
Do I need to clone the 2017 media programs in Marketo and create 2018 ones for this purpose?
Any best practices you could share?
Thank you very much,