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I would sync all the Leads to SFDC, even if they already are. This should push the changes as fast as the sync can complete.
The sync takes about 7 min to sync from the time that the last sync completed. When you include the time that it takes to for the sync to process you can experience slightly longer wait times before the data value updates appear in SFDC.
To check the progress of your Marketo sync with Salesforce you can go to the Admin tab of your instance and in the left nav panel click on "Salesforce" under "Integration".
There in the upper right corner, it will show you the last time your Marketo instance was synced with Salesforce and give you options to disable or re-enable the sync.
This way you can ensure that the sync is enabled between Marketo and Salesforce. The next thing to check is that Marketo has permissions to update the data values in Saleforce. For example, Marketo is unable to update customer fields at the campaign member level etc.
Hope this helps,
and if you have a specific example where it didn't sync, feel free to open a support case. A support engineer can help you find out where the problem is.
We're syncing with MS Dynamics. The "Last Synced" info is nowhere to be found in the Admin area. Is this info only available for SFDC?
That's correct, Dan. The MSD sync uses a different component from the SFDC sync so it does not report exactly the same data. I would recommend adding that in the ideas section, though.