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Account level data syncing on Lead record from SFDC to Marketo

Question asked by 7ca6a1fcea12cc286f0c614ce50b46380ba9f995 on Dec 28, 2017
Latest reply on Jan 30, 2018 by Anthony Figgins


We are deploying a new instance of Marketo to sync with our new SalesForce CRM. I am aware that the OOTB solution for the SFDC:Marketo integration is that Account level data automatically syncs to Marketo with the associated contact record. That said, our sales team is concerned that they will lose some of the qualification processes and measure if all people are loaded into SFDC as contacts rather than leads. This leaves me with the following questions:

  1. Are there any other integrations within our group that use ABM and operate out of the leads module in SFDC?
  2. Can Marketo be configured such that lead records can be associated with accounts?
    • Will that allow the necessary account data to sync over to the people record in Marketo?
  3. If we load all records in SFDC as Contacts, is there a way to maintain the conversion visibility in SFDC that our sales team wants?