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Tracking lead source with UTM parameters

Question asked by Melissa McMillen on Dec 20, 2017
Latest reply on Dec 21, 2017 by 4fdb34282dfb3266f6934934dde792052d69e285

I'm looking to track lead source through UTM parameters on our website. Basically, we send all of our traffic to our website, not to Marketo forms. When people land on our website and then click on a contact us button and fill out a form, we want to attribute that to our ads that brought them to the site. Is there a way to do this with UTM tracking? How can we have UTM parameters follow someone around our website? Is there another way to track leads coming from ads that go to our site first and then click from our website to fill out a form? Looking for any and all recommendations.