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Managing the lead life cycle with multiple products

Question asked by Jennifer Braathen on Dec 19, 2017
Latest reply on Jan 19, 2018 by Jennifer Braathen

I am looking for input and recommendations on best practices in lead life cycle strategy when there are multiple products/BU's being managed within 1 Marketo instance.

Traditional lead scoring and life cycle stages pose a challenge when a lead can show interest with different products and/or BU's within an organization.  For example, if we are promoting 4 completely different products or services within the same workspace, how should the lead life cycle stages be configured such that Marketing and Sales can clearly see what leads are in what stage by product/service, and their progression through the lead funnel?