0 Replies Latest reply on Dec 19, 2017 11:22 AM by Julia Tilley

    Marketing Operations Specialist - Raleigh/Durham, NC

    Julia Tilley

      The Center for Leadership Studies is looking for a Marketing Operations Specialist to join our Marketing Team.

      View the full description here: http://situational.com/jobs/

       

      The Marketing Operations Specialist position requires an individual that is able to work in a flexible, fast-paced environment and within cross-functional teams. The individual will own our marketing automation platform and will inform the digital marketing strategy and implement best practices and processes for The Center for Leadership Studies.

      Key Responsibilities:

      • Own the marketing automation platform within our organization
      • Build programs, campaign flows and personalization, testing, lead scoring, data, emails, and landing pages
      • Build and analyze reports to improve conversion
      • Conduct internal marketing automation training; serve as the subject matter expert (SME)
      • SEO and Google Analytics
      • Social media analysis and growth strategy
      • Define and implement digital trends and best practices
      • Identify KPIs that align with business objectives
      • Communicate with LDR for lead lists

      Requirements:

      • Currently living in the Raleigh/Durham area or willing to relocate
      • Marketing automation experience (Marketo highly preferred)
      • Marketo Certified Expert (preferred)
      • Customer Relationship Management experience (SalesForce highly preferred)

       

      Direct all inquiries to marketing@situational.com