3 Replies Latest reply on Dec 18, 2017 12:44 PM by Brittney Zeller

    Campaign is Requested trigger

    Christine Frühling

      I just came across the trigger "Campaign is Requested". However, the article does not really explain when and for what to use e.g. "Campaign is Requested - Source is Marketo Flow Action".

      Can anybody explain it to me giving an example?

        • Re: Campaign is Requested trigger
          Devraj Grewal

          Christine,

           

          Good question. I use the "Campaign is Requested" trigger for a variety of reasons and you will notice you can either use them from Marketo Sales Insight, the API, or a Marketo flow action. For example, for Sales Insight, you can have a Sales person request to add a prospect to a certain nurture program. They would "add to Marketo campaign" from the CRM side. This would then trigger the smart campaign in Marketo and the smart campaign's flow could be to add that prospect to a specific nurture program.

           

          Another example is when you want to run people through a Marketo flow but do not necessarily want to define the smart list. You can also "daisy chain" smart campaigns together to ensure that people have completed the flow actions of a certain flow before entering another smart campaign.

          • Re: Campaign is Requested trigger
            Brittney Zeller

            Hi Christine,

             

            The "Campaign is Requested" is for very granular flows in your campaigns.  For example, we used it for one of our web forms because depending on the lead's topic criteria and state, the alert should be sent to a different email. In this case, we couldn't say If 'Topic' is 'Example' and State is 'CA,OR,WA' then email/send to 'name@email.com.'  Therefore, we created another campaign and added "Request Campaign" in the flow if they select that 'particular 'Topic.'  The other campaign sent the alert based on the granular criteria of state. 

             

            Example:

             

            FLOW

            Request Campaign

                 If Topic is 'EXAMPLE'

                 Request Campaign 'WF 2017 EXAMPLE'

            Send Alert

                 If TOPIC is 'EXAMPLE 2'

                 Email: WF 2017 EXAMPLE      Send To: None

                                                                   To Other Emails: name@email.com

                 If TOPIC is 'EXAMPLE 3'

                 Email: WF 2017 EXAMPLE      Send To: None

                                                                   To Other Emails: name2@email.com

             

            REQUESTED CAMPAIGN: WF 2017 EXAMPLE

            SMART LIST

            Campaign is Requested

                 Source is Marketo Flow Action

             

            FLOW

            Send Alert

                 If State is CA

                 Email: WF 2017 EXAMPLE     Send To: None

                                                                   To Other Email: name3@email.com

            If State is OR

                 Email: WF 2017 EXAMPLE     Send To: None

                                                                   To Other Email: name4@email.com

            If State is WA

                 Email: WF 2017 EXAMPLE     Send To: None

                                                                   To Other Email: name5@email.com

             

            I hope this helps!

             

            -Brittney

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