Loren Posendek

Salesforce Campaign (re)Structure

Discussion created by Loren Posendek Champion on Dec 18, 2017
Latest reply on Dec 22, 2017 by Chelsea Kiko

Hey, CLE Marketo users!


We're considering a SFDC campaign restructure, with multi-touch attribution as the driving factor. We all know there are many different ways to structure SFDC campaigns, so I'm curious for feedback on what's worked best for your organization, specifically as it relates to multi-touch attribution. I'm also aware of tailoring SFDC campaigns to meet our organization's needs - just looking for insight at this point.


Thanks in advance, and happy holidays!