I'm new to Marketo and my company is also new to Marketo so I'm building out our instance from the ground up!
I've created a basic lead lifecycle program based on demo and and behavior scoring.
Currently all net new leads are synced to SFDC (Known, MAL, MQL, SQL, SAL).
How do I go about creating a rule or trigger where a lead is only passed to SFDC via auto-assignment rules if they reach a certain threshold (65 points or more, for example)?
What is the best practice for this?
We aren't working with a ton of leads (yet) so my workaround is giving all leads a huge behavioral score for filling out the demo form (effectively making all SAL). However as we scale I want to keep leads from sales who are not truly ready to be contacted.
Thank you in advance,