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Reaching a Lead Score Threshold and ONLY Sending Those Leads to SFDC?

Question asked by Spencer Phillips on Dec 13, 2017
Latest reply on Dec 13, 2017 by Cynthia Vuong

Hi all,

 

I'm new to Marketo and my company is also new to Marketo so I'm building out our instance from the ground up!

 

I've created a basic lead lifecycle program based on demo and and behavior scoring.

 

Currently all net new leads are synced to SFDC (Known, MAL, MQL, SQL, SAL).

 

How do I go about creating a rule or trigger where a lead is only passed to SFDC via auto-assignment rules if they reach a certain threshold (65 points or more, for example)?

 

What is the best practice for this?

 

We aren't working with a ton of leads (yet) so my workaround is giving all leads a huge behavioral score for filling out the demo form (effectively making all SAL). However as we scale I want to keep leads from sales who are not truly ready to be contacted.

 

Thank you in advance,

Spencer

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