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Token values for multi-owner leads

Question asked by 7f793fa824fee37797c6ddb2f250c2982114e7a9 on Dec 11, 2017
Latest reply on Dec 11, 2017 by Sanford Whiteman

We recently converted to an enterprise-wide CRM (salesforce) instance and are trying to account for leads that could be pursued by multiple brands and therefore have multiple owners on a singular lead record - we opted for multiple owners to avoid duplicate records. Currently in Marketo, we use the lead owner token a lot to personalize emails as well as to trigger alerts to the sales owner about lead activity. I don't believe Marketo can reference anything but a primary sales owner. Does anyone have experience with something similar to this? How do we ensure all owners are taken into account?

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