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Developing custom tokens for advancement

Question asked by cf2924cea88a10046c5048a88c397b8b3649ecdd on Dec 11, 2017
Latest reply on Mar 29, 2018 by 9a6ef9bd342e4bcb5bc6ddf5444efd62481ce8ce

Hi All,

I work in the advancement side of higher ed and our annual giving and donor relations teams are hoping to create some custom tokens in Marketo to pull giving data/history into our emails for personalization. Do any of you have any experience managing a similar process? We have a rough sense re: how to actually build this, but interested if anyone is using advancement tokens now, and if so, which ones you find most helpful. Thanks!