2 Replies Latest reply on Mar 29, 2018 4:39 PM by Dave Lawson

    Developing custom tokens for advancement

    Erica Smith

      Hi All,

      I work in the advancement side of higher ed and our annual giving and donor relations teams are hoping to create some custom tokens in Marketo to pull giving data/history into our emails for personalization. Do any of you have any experience managing a similar process? We have a rough sense re: how to actually build this, but interested if anyone is using advancement tokens now, and if so, which ones you find most helpful. Thanks!